Lifestyle content creator specializing in media relations, traditional marketing and features writing.
THE ZIMMERMAN AGENCY
November 2022 - PRESENT
As an account supervisor I work closely with agency vice presidents to set PR strategy and plans for high-profile CPG brands including Pilot Pen and Wonder Bread. I execute the strategy across an integrated team with strategic announcements, media pitching, event and activation development, partnership development, and the coordination of regular media desk sides with top media outlets.
January 2022 - November 2022
As account supervisor, I developed PR strategy for clients and oversaw a team of coordinators and account executives to garner positive publicity and create thought leadership opportunities for clients across sports, health, and e-commerce verticals, yielding consistent coverage in outlets such as Shape, PopSugar and Women’s Health. Clients included NASM, BlazePod, DELSEY Paris and Kenyon Grills.
EVOLVE PR & MARKETING
SENIOR ACCOUNT MANAGER
June 2020 - December 2021
As a senior account manager, I oversaw all aspects of my clients’ PR strategies including news releases, ongoing media pitching, community partnerships, media events and more. I worked with a variety of local and national clients including Infinity Sun, Windom Security Strategies, Tortilla Flat and Pedal Haus Breweries.
THE KNIGHT AGENCY
SENIOR ACCOUNT EXECUTIVE
January 2019 - June 2020
As the agency’s senior account executive, I led media relations efforts for a variety of lifestyle and hospitality clients including R&R Hospitality, The Maggiore Group, and Audrey’s Chia Cookies. Media relations efforts led to viral videos for clients produced by Buzzfeed, Delish, Thrillist and more – garnering millions of views and a measurable increase in business. Responsibilities included overseeing account coordinators and interns, executing media events, developing media lists, writing, and distributing pitches and press releases, coordinating press opportunities and advising on social media strategy.
MARKETING AND PUBLIC RELATIONS DIRECTOR
April 2017 - November 2018
As the marketing and public relations director, I oversaw PR and marketing strategy for clients across real estate, nonprofit and education sectors, including Plaza Companies, Creighton University, and Valley of the Sun United Way. Daily tasks included developing PR campaigns, writing, and distributing press releases, sending targeted pitches, overseeing the development of marketing collateral, advising on marketing initiatives and managing social media strategy.
STEVE LEVINE ENTERTAINMENT & PUBLIC RELATIONS
PUBLIC RELATIONS AND MARKETING MANAGER
April 2015 - April 2017
As the public relations and marketing manager, I developed comprehensive marketing and public relations plans, and managed social media strategy for some of the top entertainment venues and events in the greater Phoenix area including Scottsdale Fashion Week, the Waste Management Phoenix Open Birds Nest and the Ostrich Festival. To execute these plans, I managed a team of PR professionals, social media specialists, and graphic designers.
ACCOUNT COORDINATOR AND SOCIAL MEDIA SPECIALIST
April 2015 - April 2017
As the public relations and marketing manager, I developed comprehensive and strategic marketing plans, oversaw public relations plans, and managed social media pages for some of the top entertainment venues and events in the greater Phoenix area. I managed a team of public relations coordinators, social media coordinators, graphic designers and a distribution team to maximize clients’ visibility and implement effective branding. I also helped to establish the company’s branding and public image through its websites and marketing collateral.